Free Guide for Coaches & Consultants
Turn Your Expertise into a Seven Figure ICON Business
Download the ICONMAKER® Seven Figure Positioning Playbook and get the exact framework our clients use to escape hourly work, command premium fees, and build a high-trust coaching business that scales beyond you.
- Clarify a premium market position that attracts serious buyers — not freebie seekers.
- Design a leveraged offer that breaks the time-for-money trap.
- Install simple systems that support seven figure revenue without a huge team.
- Create trust-building content that converts conversations into clients.
No fluff. No hacks. Just a clear, battle-tested roadmap for small coaching and consulting businesses ready to grow up.
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Trusted by coaches, consultants, and founders in fast-growing small businesses
What You’ll Learn
Build a Business That Commands Premium Fees and High Trust
Inside the ICONMAKER® Seven Figure Positioning Playbook you get a clear, actionable blueprint to elevate your brand, refine your offer, and systemize your growth — even if you’re currently a team of one.
Premium Positioning
Stop competing on price. Learn how to carve out a distinct expert position that makes your offers feel inevitable to the right clients.
Leveraged Offers
Design programs, advisory retainers, and group experiences that deliver more client outcomes without burning you out or capping your income.
Simple Growth Systems
Replace random tactics with a small set of reliable systems for lead flow, sales, onboarding, and delivery that support seven figure scale.
Who It’s For
Small Businesses Ready to Step Out of the Commodity Trap
The ICONMAKER® framework is built for experienced operators who are tired of selling “more hours” and ready to be seen as category-leading advisors.
- Business coaches and consultants doing at least a trickle of client work today.
- Agency owners wanting to pivot into higher-margin advisory or programs.
- Expert founders with a proven skillset but an underperforming offer.
- Small teams that want to scale revenue, not headcount.
If you know your work gets results but your revenue doesn’t reflect that yet, this guide will show you where to upgrade first.
From Hidden Expert to Market ICON
The biggest risk to most small coaching and consulting businesses is not lack of effort — it’s being invisible in a noisy market. The ICONMAKER® approach helps you:
- Codify your “one big promise” and the proof that backs it up.
- Package your IP into a signature system clients instantly understand.
- Create a buying journey that builds trust before the sales call.
The playbook walks you through each step, with worksheets you can complete in under an afternoon.
How the Playbook Works
A Clear Path from Insight to Implementation
The guide is split into short, implementation-focused sections so you can make real changes in your business in a single weekend.
Step 1
Audit Your Current Position
Use our premium positioning scorecard to quickly identify why ideal clients might be passing you by today.
Step 2
Rebuild Your Signature Offer
Clarify your ideal client, promise, price, and process using our Seven Figure Offer Canvas.
Step 3
Install Your Growth Systems
Choose the 3-5 high-trust activities that will drive 80% of your pipeline and build simple, repeatable processes around them.
Proof & Possibility
Real Small Businesses, Seven Figure Trajectories
ICONMAKER® has helped solo consultants, boutique agencies, and expert founders reposition into premium markets, stabilize their revenue, and grow with calm confidence.
“We went from selling $2k projects to a structured $18k advisory program in under 90 days. The positioning work inside this playbook was the turning point.”
Sarah, Founder — B2B Marketing Consultancy
“The systems section helped us standardize our sales process. Close rates went up, and my calendar finally has breathing room.”
Daniel, Business Coach — Leadership & Culture
“This reframed my entire business model. I have fewer clients, higher revenue, and a clearer growth plan than ever.”
Maya, Consultant — Operations & Systems
About ICONMAKER®
A Platform Built for High-Trust, High-Impact Businesses
ICONMAKER® helps business coaches, consultants, and entrepreneurs build and scale seven figure businesses through premium positioning, strategic systems, and high-trust growth strategies.
Instead of chasing every new marketing trend, we focus on core fundamentals:
- Positioning that earns premium pricing and inbound demand.
- Systems that allow you to grow without complexity or chaos.
- Growth strategies rooted in trust, not pressure tactics.
Meet the Playbook
The Seven Figure Positioning Playbook condenses hundreds of strategy sessions and implementation projects into one focused resource you can revisit any time your business level changes.
- 40+ pages of strategy distilled for busy founders.
- Worksheets to apply insights directly to your offer and positioning.
- Examples and prompts tailored to coaching & consulting businesses.
Instant access. Start reshaping your positioning in the next 10 minutes.
Ready to Upgrade Your Positioning?
Get the ICONMAKER® Seven Figure Positioning Playbook Free
Enter your best email below and we’ll send the guide (and a short sequence of practical, no-fluff emails) to help you implement it.
- 100% free, no credit card required.
- Built specifically for coaching & consulting businesses.
- Cancel emails with one click at any time.
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FAQ
Answers to Common Questions
Still wondering if the ICONMAKER® Seven Figure Positioning Playbook is right for you? Start here.
Is this really free?
Yes. The ICONMAKER® Seven Figure Positioning Playbook is 100% free. We created it to help more small coaching and consulting businesses get the fundamentals right. We’ll also send you a small number of follow-up emails with additional training and an invitation to work with us more closely, if it’s a fit.
Who will get the most value from this guide?
You’ll get the most from the playbook if you’re already working with clients (even sporadically) and you know your work drives real results. The guide is especially useful for business coaches, strategy consultants, agency owners, and expert founders who feel their brand and offer don’t yet match the quality of their work.
How long will it take to go through?
Most readers can move through the main ideas in about 90 minutes. The worksheets are designed so you can complete a first draft of your new positioning and offer structure in an afternoon, then refine over the following days and weeks.
Will this work if I’m just starting out?
If you are completely new, you can still use the playbook to choose a stronger niche, craft a more compelling offer, and avoid common mistakes. However, it will feel most powerful once you’ve worked with at least a handful of clients and have real outcomes to build your positioning around.
What happens after I download it?
You’ll receive an email with the PDF and worksheets, plus a short sequence of practical emails to help you implement what you learn. If you ever decide you don’t want more content from ICONMAKER®, you can unsubscribe in a single click.
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Helping business coaches, consultants, and entrepreneurs build high-trust, premium-positioned, seven figure businesses.
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